Marketing
Posts relating to marketing topics, strategies, branding, advertising, etc. The life of a web designer is spent straddling the fence between marketing and IT. This category is an outlet for the creative, marketing side.
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How to Bring Life Back to Your Marketing Efforts
It’s understandable that updating marketing campaigns may not have been a top priority over the past few months, with companies instead focused on customer retention and adjusting to increased levels of demand for online service. Here’s what to do now. Be Brutally Honest About Your Current Metrics The first step in refreshing your marketing […]
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How Digital Marketing Can Help Your Business Thrive
Digital marketing refers to various strategies implemented through websites, e-commerce stores, social media pages, and other digital platforms to promote products and services. In any type of business, it’s necessary to have effective digital marketing strategies set in place. This is done to increase brand awareness, engage with customers, build partnerships, establish your online reputation, […]
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What to Ask a Digital Marketing Agency BEFORE Signing a Contract
An in-depth look at the key questions to ask any digital marketing agency before you hire them. An experienced and reliable digital marketing agency can help craft and improve your branding. Here are some of the key questions.
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Meeting ViperChill – 28 Blogs Later, Day 10
An homage to ViperChill, the internet marketing blog of Glen Allsopp, a 22-year-old web phenom shattering the records for influence in internet marketing.
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Considering Email Newsletters
I'm considering sending email newsletters to current & future clients. Why send promotional emails? To stay fresh in clients’ minds & sell new services.
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HTML Email Sucks
HTML email sucks for 2 reasons: lack of support & it's unnecessary. But hardly anyone knows that it sucks. Sales people think HTML email is great. It's not. It's the opposite of great. It's horrible.
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Your Brand Sucks: Branding Strategies & Tips
Your brand sucks. Seriously, it’s garbage. Scrap it and start over. Here’s why your brand sucks: you don’t know what branding is. The Myth Most people think branding is a collective identity comprised of logos, websites, graphics, color schemes, print promos, stationary, etc. Most peolple think that branding success follows a formula similar to witty name […]