Google Webmaster Tools SEO Basics & Guidelines
Straight from the ultimate authority, here’s what Google has to say about SEO and hiring the right company to help with your search marketing efforts. Every website owner or author should read what Google has to say here and take it to heart.
Google Search Engine Optimization Starter Guide [PDF]
Ok, so now you understand what Google says about SEO basics. It’s time to get started learning how to do it. This 32-page PDF was also made by Google. Straight from the horse’s mouth, these lessons are the perfect starting point for any SEO-interested publisher.
Moz.com Beginner’s Guide to SEO
Let’s move on to some SEO companies and their strategies for success. One of, if not the, premier SEO agencies in the world is Moz. They’ve compiled an extensive, 10-chapter beginner’s guide to SEO. These lessons explain in detail how to achieve many of the outcomes Google mentioned in the above resources.
Periodic Table of SEO Success Factors [PDF]
Now that you’ve read through Moz’s guide, take a look at this simple and helpful PDF, distributed by Search Engine Land—another premier authority on SEO. Search Engine Land is a publication/community/blog covering all aspects of the search engine marketing industry. This PDF is very, very useful.
Search Engine Land’s Guide To SEO
Lastly, Search Engine Land has provided a lesson series to explain their Periodic Table above. They’ve broken the table into 9 chapters, each with illustrated guides to convey the table’s meaning in greater detail.
There you have it. Read and understand these 5 resources and you’ll be well on your way to successful search engine optimization efforts for your website or product.
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