I admit it: I want our company to be known as the Merrimack Valley SEO experts.
I want us to be the go-to web marketing specialists for all Merrimack Valley-area local businesses and their SEO needs: both local SEO and national.
I grew up in North Andover. Two of my kids were born here and I hope to retire here. I love this area.
So it’s both selfishly and selflessly that I take aim at becoming the go-to for web marketing in the Merrimack Valley: it would obviously benefit my business to gain so many local clients.
But it would also benefit Merrimack Valley residents, helping the local business communities continue to thrive.
So here’s an in-depth list and writeup of each of our past and current Merrimack Valley-area SEO projects.
Use these links to jump around within this post.
Table of Contents
Andover, MA SEO Projects
If you’ve ever visited Andover, MA you know that it’s a gorgeous town. Classic New England vibe, and plenty of affluent culture are in surplus.
It’s no coincidence that Andover is home to the most prestigious private high school in America. These and other factors create a fiercely competitive business economy in Andover, MA. SEO is no exception.
Let’s take a look at the local businesses for whom we’ve done work in SEO in Andover, MA.
Touchstone Closing
38 Main Street
Andover, MA 01810
(978) 475-4896
Our primary SEO project in Andover is with Touchstone Closing right in the heart of downtown Andover.
Touchstone is a law firm specializing in real estate law. They handle residential and commercial real estate closings pretty much exclusively.
Their managing partner, Jack O’Donohue, initially came to us with technical problems on his website. Speed, UX, design, etc.
Over the course of a year-plus-long partnership, our role in Touchstone’s online marketing has grown. The project began in early 2016 and is still ongoing as of this writing.
- Technical SEO
- Video Content Marketing
- Social Media
Blue Dog Pet Care
19 Lupine Road
Andover, MA 01810
978-208-7933
The husband and wife team behind the Blue Dog Pet Care brand in Andover, MA are two of the most hard-working, dedicated professionals and small business owners we’ve ever had the pleasure of working with.
Their project was cut short, but we’re happy to see their website and business flourishing. Another successful business employing Andover, MA local SEO strategies for their local business!
- Technical SEO
- User Experience
- WordPress
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Billerica, MA SEO Projects
A far cry from the hallowed halls of Andover’s world-famous prep school, the only Billerica SEO project we’ve worked on started in a small basement.
From humble beginnings, the FatAwesome comedy duo have built an impressive following online, and we’re proud to have worked with this team from Billerica, SEO and other services included.
FatAwesome Comedy
FatAwesome comics Jimmy and Justin are the geniuses behind the world-famous Cat Friend/Dog Friend video (25,000,000+ views on YouTube).
We consulted on technical SEO and general user experience principles to make their website more accessible to searchers and search bots alike.
- Technical SEO
- WordPress
- Email Marketing
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Danvers, MA SEO Projects
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McDougall Interactive
150A Andover St, Ste 3
Danvers, MA 01923
(877) 623-4291
McDougall Interactive is an SEO agency in the Cherry Hill office park, just off 128 near Conant St. in North Bevery.
I personally spent a year as Director of User Experience for McDougall a few years back. During that time, I was tasked with several internal projects to improve visibility and conversions for the Danvers SEO company.
- Content Marketing
- User Experience
- WordPress
Danvers Historical Society
13 Page Street
Danvers, MA 01923
(978) 777-1666
We had the pleasure of working on the Danvers Historical Society website as a technical partner for a design company headquartered in Salem, MA.
We were not the lead on the project, so we didn’t have as much creative control over marketing strategy as usual. But we did our best to provide solid technical SEO for this Danvers institution.
WordPress
Technical SEO
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Haverhill, MA SEO Projects
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Bob Thomas
One of our most unique projects! This website was an interesting marriage of SEO/marketing and User Experience.
Bob Thomas is the Director of User Experience for Liberty Mutual Insurance and a member of the New Hampshire User Experience Association.
Anyone who knows the web marketing industry knows that the SEO/marketing world and the professional User Experience world rarely overlap.
Bob reached out to us due to our proximity (being in North Andover, right next to Haverhill), and because SEO had made us easy to find for anyone googling.
- Technical SEO
- User Experience
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Lawrence, MA SEO Projects
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Key Polymer
17 Shepard Street
Lawrence, MA 01843
(978) 683-9411
Lots of SEO consultants and agencies publish “how to” content teaching others the basics of SEO. And in most cases, they use retail, law, or local services as their examples.
But what about when you’re in a “boring” industry or niche?
Key Polymer is in a boring niche. They make chemical compounds used by other industries and manufacturers for a variety of purposes.
“We’re in the iPad,” their president Bob Baker told me. They’re also on the floor of flatbed 18-wheel trucks. Not exactly sexy stuff.
We helped Key Polymer structure their website and streamline their user experience for maximum exposure and conversion rate.
- Technical SEO
- User Experience
- Video Content Marketing
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Methuen, MA SEO Projects
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Wah Lum Wellness
468 Merrimack Street
Methuen, MA 01844
(978) 725-2595
Wah Lum is a style of Kung Fu, practiced by a dedicated following around the world. Mary Driscoll of Methuen, MA opened her own studio to bring Was Lum to the people of Methuen and the surrounding area.
- AdWords Campaigns
- Keyword Research
- User Experience
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Middleton, MA SEO Projects
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Brian Harrison Law (archive)
35 Village Rd, Ste 100
Middleton, MA 01949 (closed)
This was, by far, one of our favorite projects of all time. Sadly, the client—a criminal defense attorney—closed his firm and began practicing elsewhere.
This project had it all: the chance to make a splash in a Middleton, MA SEO market already full of competition, plus research, design, development, and content marketing all rolled into one.
- Content Marketing
- Keyword Research
- WordPress
- User Experience
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Peabody, MA SEO Projects
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Pinpoint Laser Systems
56 Pulaski Street
Peabody, MA 01960
(978) 532-8001
Pinpoint is another unique client in a “boring” industry. They manufacture precision alignment and measurement equipment. They sell to Boeing, GE, and the US Navy for example.
Peabody’s Pinpoint been one of our best clients since 2013. Over the years, they’ve partnered with several vendors for SEO needs (while we handled some design and technical projects). To my knowledge, none of their past providers was a Peabody SEO company—all were from the surrounding area.
- Technical SEO
- User Experience
- WordPress
- Content Marketing
- Strategy
StudentCity
8 Essex Center Dr
Peabody, MA 01960
I personally spent 4 years in marketing for StudentCity. During my time working with this Peabody-based travel company, I handled web design, front-end development, and broader digital marketing strategy.
A few of our proudest accomplishments within the marketing department came when we focused on content marketing and conversion rate optimization.
- Content Marketing
- Conversion Rate Optimization
- User Experience
- Technical SEO
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Salem, MA SEO Projects
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Run-A-Muck Daycare
3 Colby Street
Salem, MA 01970
(978) 740.0645
Like a few other projects on this list, we were brought into this project as a subcontractor, to provide technical capabilities and advising for this Salem, MA company.
But the prospect of a client and project like this was a great opportunity. Run-A-Muck Daycare in Salem is a very small, family-run childcare provider. Anyone whose kids have ever attended daycare knows how low-budget most of these place have to be (despite the cost to send your kids!)
So though the project was small, the market is competitive. It even inspired us to write an article on how to do SEO for childcare companies.
- Technical SEO
- WordPress
Christmas in Salem
9 North Street
Salem, MA 04970
(978) 745-0799
New England is famous for its classic architecture and old-English feel. Nowhere is that more on display than in Salem, MA. And the Christmas in Salem festival is a perfect example.
This particular Salem, MA SEO project started off fairly standard: WordPress, UX, etc. But it quickly took a turn into the technical and spam triage realm when the client’s server was hacked.
Anyone whose website has ever displayed the “this website may be unsafe” warning in Google Search results pages knows how damaging it is to your SEO.
- Security
- WordPress
- User Experience
Mazow McCullough, PC
10 Derby Square
Salem, MA 01970
(855) 693-9084
Mazow McCullough is a personal injury law firm in Salem, MA. I had the chance to help the firm with their marketing projects: most of which focused on organic traffic for “lawyer in Salem MA” SEO targeting.
- User Experience
- On-page Optimization
Great Island Design
42 Chestnut Street
Salem, MA 01970
(978) 741-0112
Great Island is a branding and design studio in Salem, MA. The owners have a working knowledge of how to employ technical and SEO best practices for their Salem, MA design firm.
We’ve been partnering with the designers at Great Island for several years, providing technical and SEO consulting for their clients and for their internal needs.
- Technical SEO
- WordPress
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North Andover, MA SEO Projects
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Merrimack College
315 Turnpike Street
North Andover, MA 01845
(978) 837-5000
Every agency in our industry dreams of working for a college or university. In 2014-15, we had the opportunity to help Merrimack College in North Andover, MA with SEO and their conversion rate.
Our work was limited to 2 campus departments and a publication, but we’re still grateful for the chance to execute some higher ed SEO work right here in North Andover.
- Technical SEO
- Conversion Rate Optimization
Merrimack Valley Real Estate
73 Chickering Road
North Andover, MA 01845
(978) 685-5000
MVRE and its North Andover, MA Real Estate SEO project might very well be the feather in our cap. From start to finish, we got to be instrumental in leveraging organic search traffic growth for a North Andover-based real estate brokerage.
The broker/owner at RealLiving Schruender Real Estate, Ryan Schruender, has been a loyal client and we’re still excited to be his North Andover SEO providers!
- Content Marketing
- Video Content Marketing
- Keyword Research
- Campaign KPI Reporting
- User Experience
- Technical SEO
- WordPress
POWWOW Financial
45 Windkist Farm Road
North Andover, MA 01845
Quentara Costa is sharp. One of the smartest clients we’ve ever had, in fact. She’s a Certified Financial Planner who works from her home office on the Andover/North Andover line.
Given how localized her line of work is, it’s no wonder she identified the value of investing in North Andover SEO for her business.
- Technical SEO
- User Experience
- Content Marketing
De Anza Salon & Spa
1820 Turnpike St
North Andover, MA
(978) 655-3121
De Anza was a first for us into the world of hair care and beauty. Also: is North Andover unique, or do all Merrimack Valley towns have 8 million salons and spas? The competition in this market is crazy!
But that never stopped us. And it never stopped the owners of De Anza Salon, either.
Given how local their service is, we devised a Local SEO strategy for “North Andover hair salons” and related searches.
As of this writing, this project is still under development! I’m looking forward to updating this article with great news of unbridled North Andover SEO success someday soon.
- Technical SEO
- User Experience
- WordPress
- Local SEO
- Social Media
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Merrimack Valley SEO Portfolio
Our portfolio of Merrimack Valley SEO clients goes back to 2007, and covers a wide range of industries, services, and initiatives.
On a personal note, I’m proud to have worked for so many Merrimack Valley clients on their marketing and SEO.
On a business level, it proves that we are who we say we are, and we’re firmly rooted in the Merrimack Valley business community!