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Once you've learned the basics of on-page SEO and keyword research, there are a number of other tools that will help you with your digital marketing and search engine optimization efforts.

If you’re like most business owners, you’re probably not a fan of the idea of manually reaching out to potential leads or sales prospects. As a business owner, you’ve got way more important things to do, right? However, if you want just one strategy to skyrocket your business growth this year, focus on LinkedIn. With […]

Your SEO campaign may be delivering more organic search traffic to your site, but is it boosting revenues? The bottom line is the bottom line, and ranking among the top five results on a Google search gives you nothing but bragging rights if you aren’t converting the traffic boost into sales. Google Analytics can help […]

Copywriting is an excellent and in-demand career. But it can be difficult to find new clients. Freelance job sites are great, but it’s worth promoting your services using digital marketing strategies.

Most TikTok influencers and their fans are scrambling to find the next best app to try out. The goldrush is on to find the next TikTok replacement app. The President and other government reps have been talking about banning TikTok for some months now. So now influencers and viewers alike are wondering: what’s the next […]

[cover id=”first” img=”https://tjkelly.com/wp-content/uploads/Ardeche-Pont-dArc-France.jpg” align=”center”]Christmas, 1994: Southern France[/cover] Do you know what they found? You’ve probably seen it. Their discovery is so important, and it’s become so famous, that it’s actually named after one of them: Jean-Marie Chauvet. There’s even a 90-minute documentary released about 10 years ago, by a German filmmaker named Werner Herzog, called […]

[toc class=”alignright”] Table of Contents Why benchmark long tail Long vs. long tail How to benchmark long tail Export GSC queries Find query length Match to GA Now what? [/toc] BERT helps Google’s algorithm better understand the nuances and context of words in search queries. The deeper understanding means better matching for those queries with […]

Google updated their Quality Raters Guide again, this time in September of 2019. Here’s an in-depth look at all the changes, including a downloadable comparison PDF. Table of Contents Intro & History (§ 2.3) News vs. Government YMYL (§ 2.5.2) Syndicated Content Quality (§ 2.6.1) Newspaper Websites (§ 4.6) Newspaper Quality (§ 4.6) Blog Quality […]

What should a good SMM report do? Automation, multi-source data, whitelabelling, team access, offline sources, & room to grow. Here's how.

Facebook groups are a goldmine for SEO outreach & link-building. We get hundreds of shares, even in small niches. It's a long game that requires patience, but it's VERY effective. Here's how we do it.

I find it helpful to go with surprising imagery and/or messaging in ads. I’m a big fan of stuff like “DON’T BELIEVE ZILLOW!” Though that doesn’t help with targeting. As so many have said, targeting would-be sellers is really tough. Let’s look at how you can…ahem…inspire them. How to target sellers You can’t. Not reliably, […]

It's time to update Doug Ray's Social Media Explained with Donuts for 2019. Social media has changed A LOT in seven years.

Full disclaimer: this article is not part of the Stop Zillow movement. We’re not real estate agents. We don’t compete with them. They help agents grow their reach and so do we. But we have no plans to sue them anytime soon. They’re eating your lunch They made $761,600,000 in 2017 from their Premier Agent […]

It's now free & easy to spy on your competition. Facebook just rolled out a way to see any Facebook Page's ads. It's incredibly simple to find competitors Facebook ads and see exactly what creative and copy they're using.

There's no rocket science in Real Estate marketing. But there are a lot of moving parts. And every week, there's a new startup or conference promising to revolutionize the industry. So what do you do? Learn.

The Cup of Coffee Method is simple, and incredibly effective for Local Business Link Building: Reach out to other local businesses in your area Ask if you can buy them a cup of coffee Spend 30 minutes listening to their story Record the conversation (video preferred but audio works too) Promote the other business on your blog. […]

If you’ve ever wondered how sales and marketing overlap, where they differ, and how to improve at both, you need to read this. Snappack co-founders Shannon Milligan and Dustin Brohm interviewed Chris Smith, founder of Curaytor and author of The Conversion Code. Chris is an undisputed monster in the real estate sales and marketing world. He’s a […]

Ask any realtor—and most people in general—to describe their business plan in a few sentences, and you’re likely to get the same answer: “Ummmm…..” Real estate is a business. Agents are entrepreneurs. It’s naive—but understandably commonplace—for agents to lack a developed business plan. It’s always a challenge to identify, quantify, and conquer our goals. Here’s […]

“No handshakes!” I must have heard those words a dozen times as the weekend wrapped up. For every person I said goodbye to, a handshake wouldn’t do. It had to be a hug. A hug between two professionals is a perfect depiction of REMM as a whole. It captures the connection and positivity exhibited by […]

TJ Kelly was featured yesterday in an interview with Jason Frazier of the Snappack Live group. Jason interviewed TJ on this week's episode of the group's #SnappackLive web series about Real Estate SEO & Content Marketing, web CMSs, social media channels, and general modern marketing strategy.