If you live in or near Massachusetts, you’ve no doubt been inundated with Senate race campaign ads lately. They’re all over TV and radio. And now, in a new-to-me development, I encountered an anti-Scott Brown ad on Mashable.com. The ads are being served by Google, who is definitely using geolocation to find me. They realize that I’m in Massachusetts and serve up a MA-specific ad. The premise makes perfect sense.
The Weird Thing Is
The part that surprises me is that I’ve never seen a political group, in this case the “Citizens for Strength and Security” place local-government political ads on popular, non-political websites. Of course the presidential campaign ads were everywhere. But even those were typically reserved for more general areas. A social media web magazine seems like an unlikely place for a political ad.
Where else have you seen political ads that you didn’t expect them? Are they all over Pets.com and Golf Pro Weekly or something? Got any hot leads?