Search Engines Category

Screaming Frog Exclude WordPress URLs: Huge List of 65+ URLs

If you're running Screaming Frog Spider on a WordPress website, exclude the right URLs from your crawl with this list Screaming Frog Exclude WordPress URLs.

SEO Copywriting: 4 Powerful Tips for Perfect In-House Copy

There’s an old joke about SEO. It goes like this: ‘How many SEO copywriters does it take to change a lightbulb, light, led lightbulbs, lamp, bulb, halogen, fixtures…?’ How many SEO copywriters does it take to change a lightbulb, light bulb, bulb, lamp, light, eco-bulb, bulbs, flourescent tubes?! — wizely (@wizely) April 1, 2010 Other […]

5 SEO WordPress Plugins You Should Already be Using

Every time I work on a website, I make sure the necessary plugins are installed. Here's a quick run-down of 5 of my favorite SEO plugins for WordPress.

Marketing Automation Tips for Businesses

Many industries have been affected by the ongoing pandemic. Social distancing has seen less physical traffic for many stores. Businesses have started paying more attention to their online presence to compensate.

10 Ways to Improve SEO During a Pandemic

Many industries have been affected by the ongoing pandemic. Social distancing has seen less physical traffic for many stores. Businesses have started paying more attention to their online presence to compensate.

Essential Things to Know About SEO

Search engine optimization is the digital marketing method of directing quality web traffic to your website. It takes advantage of search engines like Google and Bing to increase the visibility of your brand to your target audience. The primary advantage of SEO is that it’s a cost-effective advertising tool. You don’t have to pay thousands […]

Here’s what an SEO client email looks like.

I keep having the same conversations with my SEO & inbound marketing clients. Here's how the conversations always go.

Google May Defend Science with Fact Algorithm Update

New Scientist Magazine claims that Google wants to rank websites based on facts. Get ready for Google's Knowledge Vault & fact-based SEO.

How Google Accidentally Gave Me 300 Backlinks

Thanks to Bit.ly, YouTube channels, and some lucky truncating, I inherited nearly 300 backlinks from a popular YouTube video.

Yoast WordPress SEO Titles & Metas Variables List

Looking for a list of Yoast WordPress SEO titles and metas variables? Look no further. I've compiled a list of Yoast's supported variables for use in your title and meta description fields.

How to 301 Redirect All URLs Except Certain?

I want to move my blog posts into a /blog/ directory and redirect all URLs except pages, to avoid 404 errors. Calling all Apache nerds: I need help!

Stop whining about Google Penguin

Stop whining about Google's "Penguin" update. You got caught cheating on a test, failed the class, and your GPA tanked. Now you want to pretend it never happened? Sorry, anyone who's ever gone to high school knows it takes years of strong grades to bring that GPA back up.

Timestamp in Google Results

Update: Apparently I'm late to the game here. I've never noticed a timestamp before, but they tell me that it indicates the time of your last visit. Does it sometimes also show date? When did Google add a timestamp into their results?

"TJ Kelly" – My Google Identity

A while back, I read a Newsweek article about managing your "Google Identity." It got me thinking about my search engine persona. People use search engines to answer questions. The question "who is TJ Kelly?" is no different.

Twitter’s SEO Mistake

Twitter's mobile version (m.twitter.com) is showing up in Google search results. This could mean a HUGE canonicalization/SEO problem for Twitter. There's been talk of Twitter pages taking a big hit in Google SERPs lately. Is this part of the reason?

Update: DiggBar NOT an SEO-killer

Digg’s VP of Engineering, John Quinn, just posted to the company’s official blog, weighing on the DiggBar vs. SEO question. The most important thing he said (from an SEO perspective) is, “Prior to launching the DiggBar, we reached out to Google and SEO experts to ensure we adhered to the leading best practices…” That is […]

Is DiggBar an SEO-killer?

Reading about and playing with the new DiggBar, I immediately wonder if it will have an impact on SEO. Previously, Digg did authors a huge favor by linking to their site with whatever keywords they submitted thrown into an H1, all from a heavyweight source (and, to my memory, they did do-follow these links.. right?). Now...

The Paradox of Content

It's no easy task to provide high-quality content week in and week out. That’s what it boils down to. Great content. But content is a tricky thing.

On Google’s Changes

Google just announced that they’ve made some “upgrades” to their results pages: “more and better search refinements” (those “related searches” terms at the bottom of the search results page) and “longer snippets.” I see two interesting developments here. 1) It seems that Google just opened the door for SEOs to exploit “related searches” terms. On […]

The Catch-22 of Relevance

In the world of Search Engine Optimization, only one thing really matters: relevance. It sounds simple, but there's a catch: a website is always relevant. It's just a matter of finding out to whom and how many.