TJ Kelly

  • Central MA SEO & Web Marketing.

    Central Mass SEO & Online Marketing Agency

    I admit it: I want to be the Central MA SEO expert. I want my company to be the go-to web marketing specialists for all Westminster-area shops. I live in Ashburnham. I love this area, & I want to help local businesses!

  • Experts on the Wire SEO Podcast.

    Worcester SEO Podcast: Experts on the Wire

    If you haven’t discovered Dan Shure’s new SEO podcast, stop reading this and go listen. It’s that good. After just a few episodes, it’s clear that Dan is covering all the major topics you’d hope for.

  • North Andover entering sign.

    North Andover Web Design

    I've had lots of North Andover web design business. Many North Andover organizations choose me to design, develop & promote their websites.

  • WordPress is awesome. For realz.

    WordPress Tutorial, Part 3 – 28 Blogs Later, Day 16

    Part 3 of my WordPress tutorial to help developers teach clients about WordPress. Part 3 discusses General Settings.

  • 28 Blogs Later.

    28 Blogs Later: Day 1

    Inspired by HubSpot's 30 Day Blogging Challenge & kickstarted by a creative dry spell, I decided to write one post every day in February.

  • Testimonial author: Jeremy Reese of StudentCity.

    “World Class Designer”

    If you are looking for a world class designer to take your website to the next level then TJ is your man.

  • LinkedIn Mobile App Sucks.

    I can’t wait until LinkedIn gets serious with their mobile app

    I can't wait until LinkedIn gets serious with their mobile app. Right now it’s garbage. The least LinkedIn could do is not make their interface terrible.

  • Business Insider blog post layout.

    Business Insider: 16% Content

    I clicked a link to a Business Insider post yesterday...I'm not sure why. Something struck me about its layout. It's only 16% content. The other 84% of the page is crap. How long can that business model work?

  • A photo of a home office full of Apple products.

    I’m Going Freelance!

    Beginning August 1st, I'll be self-employed as TJ Kelly Web Strategy. I gave my notice at McDougall Interactive and I'm finally doing what I've always wanted to do.

  • Digital Marketing Services

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  • Work with me: StudentCity is Hiring

    My company is hiring a junior or middle-level web designer/front-end developer. If you or your loved ones are interested in the gig, please get in touch with me.

  • An image of UMass Amherst iPhone app, app Home Screen icon.

    UMass Amherst iPhone App

    In August, I reviewed an iPhone app for the University of Massachusetts Amherst, called "UMass Guide." The app is great. It's an excellent idea and it will be very helpful to students & UMass community members.

  • From An Event Apart: Boston 2010. Jeffrey Zeldman's first slide.

    An Event Apart Roundup – Part 1

    I had the good fortune to attend An Event Apart Boston last week. This is Part 1 of a roundup An Event Apart: Boston 2010, how I plan to use it, and what it means for Joe Everyman.

  • UMass Athletics Website Critique

    The UMass Athletic Association just unveiled their new website. I’m not particularly impressed. I’ve listed a few constructive criticisms that I hope will help my alma mater when she decides to upgrade again. Homepage: Unnecessary & Inaccessible First things first: this website has a “front door” or a welcome-page as its homepage. Granted, this page […]

  • On Designing with a Purpose

    All websites have a purpose, even it’s just to appease the ego of the author. Most websites’ purpose is either to sell something, or to provide some relevant information. In both cases, authors and designers need to take a practical approach to their creations, ensuring that their work assists the website accomplish its task and […]

  • LinkedIn looks like Photoshop.

    Using SiteKit, Optimizely & Sumo for Better SEO & Content Marketing

    Once you've learned the basics of on-page SEO and keyword research, there are a number of other tools that will help you with your digital marketing and search engine optimization efforts.

  • Google updates QRG, Sep 2019.

    Google Updates Quality Raters Guide [Sep 2019]: News, Journalism & Trust

    Google updated their Quality Raters Guide again, this time in September of 2019. Here’s an in-depth look at all the changes, including a downloadable comparison PDF. Table of Contents Intro & History (§ 2.3) News vs. Government YMYL (§ 2.5.2) Syndicated Content Quality (§ 2.6.1) Newspaper Websites (§ 4.6) Newspaper Quality (§ 4.6) Blog Quality […]

  • How Good SEO Has Changed Online Success For Businesses

    The majority of consumers consult search engines before purchasing products or availing of services. The increased use of smartphones, tablets, and wearable devices gives consumers easy online access to relevant information, so having optimized content is a must. Search engine optimization or SEO refers to optimizing web content, so your web page appears on top […]

  • Facebook Groups for SEO Outreach.

    SEO Outreach with Facebook Groups: Messenger is the new Email

    Facebook groups are a goldmine for SEO outreach & link-building. We get hundreds of shares, even in small niches. It's a long game that requires patience, but it's VERY effective. Here's how we do it.

  • Real Estate SEO + CM with Snappack's Jason Frazier.

    TJ Kelly Featured on Snappack Live Interview about SEO & Content Marketing

    TJ Kelly was featured yesterday in an interview with Jason Frazier of the Snappack Live group. Jason interviewed TJ on this week's episode of the group's #SnappackLive web series about Real Estate SEO & Content Marketing, web CMSs, social media channels, and general modern marketing strategy.

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