North Andover Web Design
I've had lots of North Andover web design business. Many North Andover organizations choose me to design, develop & promote their websites.
WordPress Tutorial, Part 3 – 28 Blogs Later, Day 16
Part 3 of my WordPress tutorial to help developers teach clients about WordPress. Part 3 discusses General Settings.
28 Blogs Later: Day 1
Inspired by HubSpot's 30 Day Blogging Challenge & kickstarted by a creative dry spell, I decided to write one post every day in February.
I can’t wait until LinkedIn gets serious with their mobile app
I can't wait until LinkedIn gets serious with their mobile app. Right now it’s garbage. The least LinkedIn could do is not make their interface terrible.
Business Insider: 16% Content
I clicked a link to a Business Insider post yesterday...I'm not sure why. Something struck me about its layout. It's only 16% content. The other 84% of the page is crap. How long can that business model work?
I’m Going Freelance!
Beginning August 1st, I'll be self-employed as TJ Kelly Web Strategy. I gave my notice at McDougall Interactive and I'm finally doing what I've always wanted to do.
Work with me: StudentCity is Hiring
My company is hiring a junior or middle-level web designer/front-end developer. If you or your loved ones are interested in the gig, please get in touch with me.
UMass Amherst iPhone App
In August, I reviewed an iPhone app for the University of Massachusetts Amherst, called "UMass Guide." The app is great. It's an excellent idea and it will be very helpful to students & UMass community members.
An Event Apart Roundup – Part 1
I had the good fortune to attend An Event Apart Boston last week. This is Part 1 of a roundup An Event Apart: Boston 2010, how I plan to use it, and what it means for Joe Everyman.
UMass Athletics Website Critique
The UMass Athletic Association just unveiled their new website. I’m not particularly impressed. I’ve listed a few constructive criticisms that I hope will help my alma mater when she decides to upgrade again. Homepage: Unnecessary & Inaccessible First things first: this website has a “front door” or a welcome-page as its homepage. Granted, this page […]
On Designing with a Purpose
All websites have a purpose, even it’s just to appease the ego of the author. Most websites’ purpose is either to sell something, or to provide some relevant information. In both cases, authors and designers need to take a practical approach to their creations, ensuring that their work assists the website accomplish its task and […]
Using SiteKit, Optimizely & Sumo for Better SEO & Content Marketing
Once you've learned the basics of on-page SEO and keyword research, there are a number of other tools that will help you with your digital marketing and search engine optimization efforts.
Google Updates Quality Raters Guide [Sep 2019]: News, Journalism & Trust
Google updated their Quality Raters Guide again, this time in September of 2019. Here’s an in-depth look at all the changes, including a downloadable comparison PDF. Table of Contents Intro & History (§ 2.3) News vs. Government YMYL (§ 2.5.2) Syndicated Content Quality (§ 2.6.1) Newspaper Websites (§ 4.6) Newspaper Quality (§ 4.6) Blog Quality […]
How Good SEO Has Changed Online Success For Businesses
The majority of consumers consult search engines before purchasing products or availing of services. The increased use of smartphones, tablets, and wearable devices gives consumers easy online access to relevant information, so having optimized content is a must. Search engine optimization or SEO refers to optimizing web content, so your web page appears on top […]
SEO Outreach with Facebook Groups: Messenger is the new Email
Facebook groups are a goldmine for SEO outreach & link-building. We get hundreds of shares, even in small niches. It's a long game that requires patience, but it's VERY effective. Here's how we do it.
TJ Kelly Featured on Snappack Live Interview about SEO & Content Marketing
TJ Kelly was featured yesterday in an interview with Jason Frazier of the Snappack Live group. Jason interviewed TJ on this week's episode of the group's #SnappackLive web series about Real Estate SEO & Content Marketing, web CMSs, social media channels, and general modern marketing strategy.
Best Real Estate Facebook Groups 2025
20+ of the Best Real Estate Facebook Groups covering Facebook ads, lead gen, CRM tools, IDX, blogging/SEO—the last list you'll ever need!
SEO Scams: The Incomplete List
Below is a list of SEO scams & requests we've received over the years. Scams are everywhere! Check this list to make sure you don't lose money!
Here’s what an SEO client email looks like.
I keep having the same conversations with my SEO & inbound marketing clients. Here's how the conversations always go.
28 Blogs Later Recap & New Project
I tried to publish a blog post every day in February. I only hit 60% of that goal. But I launched a new project: introducing WordPress Coach.